For Allira Potter, wellness is more than just an industry—it’s a personal and cultural responsibility. A proud Yorta Yorta woman, Allira has dedicated her life to fostering safe, inclusive spaces where First Nations people can access healing that reflects their identity, experiences, and heritage. Her journey is not just one of individual success but of collective empowerment—uplifting her community, honouring her ancestors, and ensuring the next generation of Indigenous voices are seen and heard.
Growing up, Allira witnessed firsthand the resilience and strength of the women in her life. She was surrounded by stories of survival, cultural pride, and the unwavering spirit of community. These stories became the foundation for her own journey—one that would eventually lead her to reiki, intuitive healing, and cultural advocacy.
When Allira stepped into the wellness space, she saw an industry that often excluded Indigenous perspectives, traditions, and healing practices. Rather than waiting for a seat at the table, she built her own—creating spaces where First Nations people could see themselves reflected in wellness, spirituality, and self-care.
Making Healing Accessible for First Nations Communities
Understanding the barriers Indigenous people face when accessing wellbeing services, Allira made it her mission to remove financial obstacles and create opportunities for healing. Through community support and donations, she offers free reiki healing and intuitive readings for First Nations individuals and businesses, ensuring that those who need these services most are not left behind.
But her work extends beyond individual healing. Allira’s vision is rooted in cultural sustainability—ensuring that First Nations businesses and entrepreneurs have the support, mentorship, and opportunities they need to thrive. She actively reinvests in Indigenous businesses, collaborates with emerging First Nations creatives, and provides mentorship to young women navigating the complexities of career and identity.
Using Her Platform to Amplify First Nations Voices
Allira’s impact is not confined to wellness alone. As a speaker, mentor, and advocate, she has worked tirelessly to elevate Indigenous voices across industries—challenging the status quo and pushing for greater representation in business, media, and corporate spaces.
She has collaborated with brands such as The Body Shop, MECCA, and Kathmandu, ensuring that First Nations culture is not just acknowledged but embedded within these partnerships. Through these collaborations, she has helped shift the narrative around Indigenous representation in commercial spaces—moving beyond tokenism and into genuine inclusion.
Her influence extends to public speaking engagements, where she shares her story with audiences from all walks of life. Whether addressing AFLW teams, universities, corporate panels, or community groups, her message remains the same: Indigenous women belong in every space, in every industry, and at every table.
Allira’s story is one of self-discovery, cultural pride, and resilience. Her book, Wild & Witchy, is an extension of her life’s work—blending spirituality, self-empowerment, and lived experience to guide readers on their own paths of healing and self-belief.
Through her writing, speaking, and advocacy, Allira continues to break down barriers and open doors for Indigenous women who, for too long, have been told to stay small.
Her work reminds us all that empowerment is not about fitting into existing spaces—it’s about creating new ones that honour our voices, our stories, and our cultural strength.
